The Story Behind Suki

Suki was created as a signature expression of the Shooni wardrobe: timeless, effortless and designed to be worn beyond one season.

The name Suki means love in Japanese — a meaning that reflects the feeling behind the collection. Not tied to a place or culture, but to the idea of creating pieces women truly love to wear, pack and return to year after year.

Defined by its iconic stripe, Suki was designed to feel instantly recognisable while remaining refined and wearable.

The collection brings together matching tops, trousers and swimwear to create effortless resort dressing with less decision-making. Worn together or styled separately, each piece is designed to move seamlessly from beach mornings to long lunches, sunset drinks and evenings away.

Every detail has been carefully considered, from the textured knit construction to the signature brass seashell buttons that subtly reflect the spirit of the coast.

Suki represents everything Shooni stands for: thoughtful design, timeless colour, effortless styling and pieces that become part of every woman's next chapter.